At Cheil, I also worked on Samsung’s CRM (Customer Relationship Management) campaigns, designing promotional assets for email marketing and member communications. Samsung’s CRM team provided the promotion details and copy, which I then translated into fully designed, brand-compliant email layouts aimed at driving engagement and conversions.

Key Contributions

• Design Execution: Created email designs based on Samsung’s CRM briefs, covering product launches, seasonal promotions, and exclusive member offers.

• Brand Consistency: Applied Samsung’s global visual guidelines to maintain alignment with the overall brand identity.

• Asset Preparation: Produced deployment-ready assets (images, banners, CTA buttons) in required formats.

• Collaboration: Partnered with the accounts team and copywriters to adapt visuals in line with campaign goals and target segments.

• Performance Optimization: Designed layouts with clear CTAs and strategically prioritized content to improve click-through rates.