I was responsible for preparing and delivering Samsung AdMats (advertising materials) across Digital Appliance (DA), Home Entertainment (HE), and Monitors. These included promotional banners, product visuals, and campaign graphics that were distributed through Samsung’s Digital Asset Management system, ensuring that retailers, carriers, vendors, and internal teams could easily access brand-compliant assets for websites, CRM campaigns, and promotional placements.

Key Contributions

• Design Execution: Produced ready-to-use AdMats following Samsung’s brand and campaign guidelines.

• Multi-Channel Delivery: Delivered assets through Samsung’s Digital Asset platform, making them accessible to global teams, retailers, and carrier partners.

• File Optimization: Ensured all files were properly formatted, resized, and deployment-ready for multiple digital channels.

• Adaptation for Retail/Vendor Specs: Resized and reformatted approved AdMats into different specifications for various retailers and vendors.

• Promo Integration: Used Photoshop to adapt assets by applying Samsung’s provided promotional information and translating it into the required look and feel.

• Collaboration: Worked closely with the copywriter to ensure visuals and messaging were aligned across campaigns.

• Consistency & Quality Control: Maintained brand consistency across all assets while meeting strict timelines for campaign launches.