#ACTION365

TYPOGRAPHY: FALL 2019

Tools Used: Adobe Indesign, Illustrator

POSTER: 16X20“

This assignment was to create a type-driven identity and various communication materials for a global initiative geared towards giving that is based on a real-world event: https://www.givingtuesday.org/. GIVING TUESDAY is a global day of giving fueled by the power of social media and collaboration. Through groups’ brainstorming, we decided to rename this movement to #ACTION365 to promote through out each year. With my design, I focused on the word, ‘action’ which also translated to ‘kinetic’; always moving, energetic and dynamical. I tried to express this action/kinetic movement with the fonts in the background of the poster.