#ACTION365

TYPOGRAPHY: FALL 2019

Tools Used: Adobe Indesign, Illustrator

POSTER: 16X20“

This assignment was to create a type-driven identity and various communication materials for a global initiative geared towards giving that is based on a real-world event: https://www.givingtuesday.org/. GIVING TUESDAY is a global day of giving fueled by the power of social media and collaboration. Through groups’ brainstorming, we decided to rename this movement to #ACTION365 to promote through out each year. With my design, I focused on the word, ‘action’ which also translated to ‘kinetic’; always moving, energetic and dynamical. I tried to express this action/kinetic movement with the fonts in the background of the poster.

action+365+MOCKUP.jpg

POSTCARD: 11X6“

MOCKUP+PREFERED.jpg

DOWNLOADABLE TOOLKIT FOR NON-PROFITS: 8.5 X 11”

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